Jaron Albertin

VIPER - BODY AND SOUL

"Every driving machine has a body, but for a cube of metal to become a living, breathing entity worthy of our interest or passion, it must have a soul. "

1/12

POWERADE - ROSE FROM THE CONCRETE

The woman who owned the green house we shot in offered to sell it to us for 17k. No surprise as every third house in the south side of Chicago is boarded up. Gun violence here is the worst in America. Here we capture a young kid who rides his bike from the south side all the way to the United Center. A poetic symbol for Derrick Rose's tough rise to success. For the first time Tupac's estate offered his voice for a commercial.

2/12

BOSE - GET CLOSER

How to do you get the streets of central London all to yourself? 8 weeks of permits and 1 hour windows at 430am. Watch the nothing but original Maeva Berthelot dance her way through an empty London.

3/12

IOC - BECOME THE LIGHT

The Official campaign for the International Olympic Committee for the 2018 PyeongChang winter Olympics. The entire film was shot from drones and lit by drones.

4/12

EMILY HAINES - OUR HELL

A beach in Hell. The paradoxical human condition. The entire video was shot on a Flir SD thermal camera, using hot and cold as our light. It picked up a Yellow Pencil at the D&AD awards

5/12

UNDER ARMOUR - I WILL WHAT I WANT

This campaign won the Grand Prix at Cannes and launched Gisele Bündchen as a spokesperson for Under Armor. I believe then Under Armour's market share went up by 600 million dollars. What is with this world.

6/12

CIRCLESQUARE - 7 MINTUES

One shot of frozen wakefulness. With the passing of time we can miss our own transformations, before its too late. This video was shot for the artist and musician Jeremy shaw

7/12

THE STARS - CHANGES

Why is freedom always met with Judgment. In the cold of winter, a pagan woman sneaks into the Elgin Theater, strips naked and dances freely.

8/12

DIESEL - FOG HORN

Rudimentary, surreal and slightly macabre this piece was Commissioned by kesselskramer for the Diesel Dreams campaign.

9/12

EMILY HAINES - DR. BLIND

A discount department store visit plays metaphor to the descending battle with prescription drugs. A house of falling cards. Shot in the now defunct but much loved Zellers.

10/12

SONY - VOLCANO

8 million flower petals where used to shoot this volcano eruption in the mountains of Costa Rica.

11/12

COLLINA STRADA - DAUGHTER OF ONE

What’s the difference between perceived freedom and real freedom? Will we even know the difference when we are no longer Human. Does it even matter? Here Hirschy Grace dreams of cyborg abandonment in this short for fashion Label Collina Strada.

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