The Official campaign for the International Olympic Committee for the 2018 PyeongChang winter Olympics. The entire film was shot from drones and lit by drones.
"Every driving machine has a body, but for a cube of metal to become a living, breathing entity worthy of our interest or passion, it must have a soul. "
The woman who owned the green house we shot in offered to sell it to us for 17k. No surprise as every third house in the south side of Chicago is boarded up. Gun violence here is the worst in America. Here we capture a young kid who rides his bike from the south side all the way to the United Center. A poetic symbol for Derrick Rose's tough rise to success. For the first time Tupac's estate offered his voice for a commercial.
This campaign won the Grand Prix at Cannes and launched Gisele Bündchen as a spokesperson for Under Armor. I believe then Under Armour's market share went up by 600 million dollars. What is with this world.
One shot of frozen wakefulness. With the passing of time we can miss our own transformations, before its too late. This video was shot for the artist and musician Jeremy shaw
